AI has become a familiar part of marketing conversations in India. Teams use it to draft campaigns, generate creative variations, analyse performance, and respond to customers. But the real story
The Real Risk of Personal AI Isn’t What It Can Do. It’s What We Let It Know There is something fascinating — and slightly uncomfortable — about the next generation
AI Agents Are Moving From Chatbots to Doing Things For Us For the last couple of years, we have been talking about AI as something we ask questions to. Write
When AI Joins the Family Vacation There was a time when family vacations meant one simple thing: everyone switching off. There was a time when family vacations meant one simple
There was a time when a photograph felt like evidence. A voice recording felt like proof, and a video felt almost impossible to dispute. Today, none of those things automatically
Source: The Wall Street Journal article shared above I find the most interesting thing about the AI industry right now is that the technology is only half the story. The
For years, one of the biggest reasons Indians moved from cable television to streaming was the desire for control. Cable came with fixed schedules, endless channels, and advertising interruptions. OTT
THE EMOJI I SEND IS NOT NECESSARILY THE EMOJI YOU SEE I have started to realise that there is a new generation gap hiding inside our WhatsApp chats. It isn’t
For generations, Hot Wheels has been associated with childhood. A small die-cast car, an orange track and a race across the living-room floor were enough to make the brand a
When most people hear the word LEGO, they probably picture a box of colourful LEGO bricks and a child sitting on the floor trying to build something. That image feels
THE INTERNET IS NOW REWRITING THE DICTIONARY Theme: How Internet Culture Is Turning Memes, Slang and Digital Behaviour Into Everyday Language There was a time when dictionaries told us what
WHEN AI STARTS SHOPPING FOR US, WHAT HAPPENS TO COMMERCE? WHEN AI STARTS SHOPPING FOR US, WHAT HAPPENS TO COMMERCE? Theme: Agentic Commerce and the Rise of AI-Powered Shopping There
The Starlink India launch has become a major talking point in the country’s evolving internet market, where global tech ambitions meet established telecom power. SpaceX’s Starlink wants to enter a
AI has become a familiar part of marketing conversations in India. Teams use it to draft campaigns, generate creative variations, analyse performance, and respond to customers. But the real story
An advertising assistant that recommends a better audience is useful. One that can help build a campaign, generate its creative, and change its budget takes automation a step further. Meta
A strange problem is emerging on the internet: creating convincing digital media is getting easier, while figuring out whether it’s real is getting harder. Google is now giving everyone a
For years, one of the biggest reasons Indians moved from cable television to streaming was the desire for control. Cable came with fixed schedules, endless channels, and advertising interruptions. OTT
INDIA’S CHILDREN ARE GOING ONLINE EARLIER. ARE WE READY FOR WHAT COMES NEXT? There is a number in this infographic that immediately caught my attention: 73% of Indian children aged
