We spend hours tracking digital trends, so you don’t have to. Join in for the top digital threads. No long-form. Just the facts.
We spend hours tracking digital trends, so you don’t have to. Join in for the top digital threads. No long-form. Just the facts.
Fashion week in 2026 has changed a lot, but the most noticeable shift is in fashion marketing. As a design student, I’ve realised that brands are no longer just focused
Digital Has Officially Beaten TV. And No, It’s Not Even Close Anymore. For years, marketers said: “Digital is growing.” Now the data says: Digital has won. In 2025, India’s digital
Fashion week marketing is no longer what happens after the runway. It is the runway. That shift — quiet, then sudden, then irreversible — is the defining story of the
When you’re running a Google ad campaign, you follow every Google recommendation. Optimized keywords. Improved quality score. Tweaked creatives. Then, suddenly, performance tanked. Because Google Ads isn’t just about relevance,
Is The iPhone 17 Series Worth Buying in 2026? Alright, let’s not overcomplicate this. You’re here because you’ve seen the iPhone 17, checked the “price”, maybe watched a couple of
Most Instagram ads don’t fail because they’re bad. They fail because they don’t get a chance. People don’t watch ads.They scroll past them. The ones that work understand this. 1.
Most people treat prompting like guesswork. It’s not. It’s iteration, precision, and structure. Here are a few principles that consistently improve output quality — especially in real-time systems. 1. Iterate
I’ve been tracking how AI is evolving inside Indian enterprises, and one thing is clear — we’re moving beyond assistive AI. The shift now is toward agentic systems that don’t
Two Stories That Made Me Rethink How We Explain Progress I read two very different pieces this week — one about a super-fast animal and another about AI at work
I was genuinely excited when OpenAI announced it would begin testing ads inside ChatGPT. Given how pivotal generative AI has become in shaping search, assistance, and discovery experiences, I hoped
I came across a telling trend in mobile app spending for 2025. For the first time, consumer spending on non-gaming mobile apps surpassed games, driven strongly by the adoption of
Google is evolving search in a way that goes beyond keywords and generic results. The company has expanded a feature called Personal Intelligence into AI Mode in Search, enabling Google’s
I recently finished reading Zero to Scale, and what I appreciate most about it is its practicality. This isn’t a theory-heavy branding book. It’s a grounded, India-first playbook for anyone
I came across the latest details about Apple’s AI Pin, a standalone wearable AI device that Apple appears poised to release. This isn’t just another accessory — it represents a
While manufacturing dominated the Economic Survey and Budget headlines, a quieter idea slipped in this year — the orange economy. The term refers to industries that monetise creativity: music, films,
Apple’s decision to rebuild Siri as a conversational chatbot feels less like innovation and more like a necessary reset. With the revamped Siri expected to launch alongside iOS 27, Apple
Personal branding marketing is no longer just about visibility—it directly impacts business success. Today, consumers don’t just buy products; they buy into people, stories, and identities. This shift has made
One statistic immediately stood out to me: 74% of recruiters say they struggle to find the right talent. At the same time, 38% of job seekers feel unprepared for how fast skills
