Explore the latest digital marketing trends, strategies and industry updates. From Google and Meta Ads to SEO, social media and content marketing, discover insights, platform changes and developments shaping the digital marketing industry.
Have you ever opened Instagram or Facebook during a major festival, a big cricket match, or a movie launch and felt like the same brand followed you everywhere you scrolled?
Ask a marketer how they use AI, and content creation is likely to come up quickly. Ask what happens after someone writes the content, however, and the answer becomes more
A business can spend more on its Indian marketing budget each year and still struggle to generate profitable growth. The problem isn’t always the budget size. It can be about
When a campaign that generated leads or sales suddenly stops working, it is easy to blame the algorithm. Costs rise, conversion rates disappear, and the same budget brings in less
A startup can have a good product, a talented team, and a promising market, yet struggle to attract customers. Often, the problem is not a complete lack of marketing activity.
When someone searches Google, advertisers compete to appear in the results. When someone scrolls Instagram, brands compete for attention in the feed. ChatGPT Ads in India introduces a different possibility:
Consumers recognise Lay’s, Cheetos, Gatorade and Quaker, but many do not connect these familiar products to the same company. PepsiCo says only 18% of people associate its corporate name with
For years, one of the biggest reasons Indians moved from cable television to streaming was the desire for control. Cable came with fixed schedules, endless channels, and advertising interruptions. OTT
For generations, Hot Wheels has been associated with childhood. A small die-cast car, an orange track and a race across the living-room floor were enough to make the brand a
