You search for a pair of shoes once… and suddenly every app is showing you shoes.You watch one video about a product… and your feed is full of similar content.You visit a website, leave without buying anything, and somehow the same product follows you around the internet.This is personalised digital marketing.Brands use things like our searches, clicks, browsing behaviour, interests and interactions to understand what we’re likely to engage with.The result? Marketing that feels less like advertising and more like a recommendation made specifically for you.But there’s a catch.At what point does “this ad is actually useful” become “okay, this is getting creepy”?
Would you rather see personalised ads that are relevant to you, or completely random ads that know nothing about you?
