Why Some Buyers Pay Less — and What It Means for Brands

There’s a pricing pattern emerging that challenges the way we usually think about value. It’s called the heritage discount — where sellers are willing to reduce prices for buyers who demonstrate respect for an item’s history. This runs counter to what we’d expect from traditional economic behaviour like the endowment effect, where people tend to […]
What’s Apple Pin all about?

I came across the latest details about Apple’s AI Pin, a standalone wearable AI device that Apple appears poised to release. This isn’t just another accessory — it represents a shift in how users might access and interact with AI outside of phones and computers. Its all on MacRumors Key highlights The Apple AI Pin is rumored […]
India’s Orange Economy Is a Quiet Signal for Marketing Jobs

While manufacturing dominated the Economic Survey and Budget headlines, a quieter idea slipped in this year — the orange economy. The term refers to industries that monetise creativity: music, films, design, gaming, performances, and digital content. And the government just signaled it’s taking this seriously. The Finance Minister proposed supporting the Indian Institute of Creative […]
Apple Rebuilding Siri Signals a Reset in AI Expectations

Apple’s decision to rebuild Siri as a conversational chatbot feels less like innovation and more like a necessary reset. With the revamped Siri expected to launch alongside iOS 27, Apple is clearly responding to how fast user expectations around AI have changed. Key highlights Internally codenamed “Campos,” the new Siri will support both voice and […]