India’s Orange Economy Is a Quiet Signal for Marketing Jobs
While manufacturing dominated the Economic Survey and Budget headlines, a quieter idea slipped in this year — the orange economy. The term refers to industries that monetise creativity: music, films, design, gaming, performances, and digital content. And the government just signaled it’s taking this seriously. The Finance Minister proposed supporting the Indian Institute of Creative […]
Apple Rebuilding Siri Signals a Reset in AI Expectations
Apple’s decision to rebuild Siri as a conversational chatbot feels less like innovation and more like a necessary reset. With the revamped Siri expected to launch alongside iOS 27, Apple is clearly responding to how fast user expectations around AI have changed. Key highlights Internally codenamed “Campos,” the new Siri will support both voice and […]