Every IPL season feels bigger than the last.
But this one? It’s chasing a mammoth digital advertising target.
IPL ad revenues are expected to cross ₹5,000 crore this season. And while TV still commands attention, the real story is how aggressively digital rates are moving.
Let’s break it down.
CTV rates have jumped from around ₹500 CPM to ₹700 CPM.
Mobile inventory is now priced between ₹400–₹450 CPM, up from ₹300 last year.
And 10-second TV spots have been hiked to ₹19 lakh.
That’s not inflation. That’s demand.
JioStar is riding the wave of record-breaking viewership. Last season alone, it reportedly clocked ₹4,500 crore in ad revenue. With 425 brands across 40 categories participating, IPL is no longer just a cricket tournament — it’s India’s biggest performance marketing playground.
What’s interesting is the category mix.
Fintech, e-commerce, FMCG and consumer durables are leading spends. But the absence of real-money gaming brands — once heavy digital spenders — could slightly rebalance budgets across formats.
Still, one thing is clear.
Digital inventory is no longer the “add-on” to TV. It’s premium, measurable, and scalable. Especially with CTV growing fast and brands chasing logged-in, trackable audiences.
For marketers, IPL isn’t just about reach anymore.
It’s about precision at scale.
And at ₹700 CPM, scale now comes at a premium.
