Threads Is Officially Becoming a Business Channel
Meta has quietly made an important move: Threads accounts can now be added to business portfolios. This shifts Threads from an experimental platform to one that’s clearly being prepared for serious marketing use. Key highlights Businesses can now manage their Threads accounts inside business portfolios, enabling ad management through Ads Manager and cross-posting via Meta […]
Meta’s New Messenger Labels Show Where Marketing Is Headed
Meta’s latest update to Messenger introduces transparency labels for business chats. While subtle, it reflects a broader shift in how platforms want users to understand data usage—especially in AI-driven environments. Key highlights Users chatting with businesses may now see a screen explaining how messages and actions can be used to improve experiences, including faster replies, […]