Facebook Is Turning Profile Pics Into Motion
I’m seeing another push from Meta to weave AI deeper into everyday social behavior. This time, it’s coming to Facebook in a very visible way — profile pictures, stories, and even text posts. The update introduces AI tools that let users animate their profile photos, redesign memories and stories, and add moving backgrounds to text […]
India’s Digital Trade Bill Could Be a Turning Point — If It Delivers
India is on the verge of a significant policy push with the proposed Digital Trade Bill, aimed at simplifying digital commerce by cutting red tape, reducing compliance burdens, and harmonizing regulations across states. But the key question emerging from the debate isn’t what the bill promises — it’s whether implementation will match ambition. Key Highlights The Digital Trade Bill […]
ChatGPT Ads are disappointing
I was genuinely excited when OpenAI announced it would begin testing ads inside ChatGPT. Given how pivotal generative AI has become in shaping search, assistance, and discovery experiences, I hoped this would usher in a new creative paradigm for advertising — something native to conversational AI, subtle, insightful, and genuinely helpful to users. Key Highlights OpenAI has started […]
Instagram Edit app has a new competitor, soon
“Instagram Edit app has a new competitor, soon.” That’s the shift we’re seeing as YouTube prepares to let creators generate Shorts using their own AI likeness. According to TechCrunch, YouTube is rolling out a feature that uses generative AI and creator assets to help produce short-form videos automatically. Key highlights This new capability allows creators to bring their on-platform presence into […]
Youtube +Shorts -LongForm
Across 500+ channels studied, average long-form views reportedly fell from around 150,000 to about 60,000 per upload. Even more striking, some of the top 100 YouTubers saw roughly a 50% drop in views within a single week. Homepage real estate tells the same story. Long-form slots reportedly shrank from around ten in 2024 to just […]
Understanding Modern Social Strategy
I recently came across a deep dive on Modern Animal’s social strategy, and it’s a great example of how brands can succeed by focusing less on algorithm hacks and more on audience psychology. What stands out immediately is this: Modern Animal doesn’t chase every trend. Instead, they build social content with consistency, clarity, and a distinct brand […]
Breaking down a Super Bowl Ad
There’s a long-standing belief in marketing that Super Bowl ads are too expensive to justify. But a recent tweet from Zacharia Reitano, co-founder and CEO of Ro, reframes this narrative by walking through the real economics of placing an ad during the game. Key highlights A 30-second spot during the Super Bowl still costs millions of dollars, with estimates […]
X recently open-sourced its algorithm
X (formerly Twitter) recently made a bold move by open-sourcing its core recommendation algorithm. This gave researchers and engineers their first real look at how the platform decides what content shows up in your feed. A recent analysis breaks down the code to reveal exactly how the system works—and what it means for engagement, controversy, and […]
YouTube Is Cracking Down on AI-Generated Low-Quality Content, namely, ‘AI Slop’
YouTube has quietly removed or emptied several large channels that were pumping out AI-generated, repetitive content—what many are calling “AI slop.” According to The Verge, channels such as Cuentos Facinantes and Imperio de jesus, each with nearly 6 million subscribers in Kapwing’s dataset, were terminated under YouTube’s spam policies. Others were renamed, made private, or deleted by their owners. […]
Google Ads Introduces an AI Agent for Campaign Execution
Google Ads has rolled out Ads Advisor, an AI-powered agent built directly into the Google Ads interface. The goal is simple: help advertisers get more done, faster. Key highlights Ads Advisor allows marketers to chat with an AI agent to complete everyday tasks such as creating campaigns, optimizing keywords, and improving performance. Instead of navigating […]