WhatsApp Is Getting Ads. But Not Where You Think.
It’s official. You’ll start seeing ads in WhatsApp Status and Channels. Before you panic — no, your personal chats aren’t turning into billboards. WhatsApp says your messages, calls, and statuses remain end-to-end encrypted and won’t be used for ad targeting. Ads won’t appear inside private conversations. Instead, the monetization push is focused on the discovery layer — Status […]
Random Acts of Marketing vs. Building a Real System
This visual perfectly captures something I see far too often. On one side:“Let’s go viral.”“Launch ads?”“We need leads!”“Change the H1.”“Email blast.”“Promote this webinar.” All valid ideas. But disconnected. This is what I call random acts of marketing — activity without architecture. Every request feels urgent. None of it is anchored to a larger system. On the other […]
When a Monkey, a Plush Toy, and the Internet Collided
sometimes just sometimes Sometimes the internet reminds us it still has a heart. Over the past few weeks, a tiny Japanese macaque named Punch has quietly become one of the internet’s most shared moments of tenderness. Not because he did something spectacular. But because he did something deeply human — he sought comfort What Hapoened […]
India’s Fake News Problem Isn’t Slowing Down
I was going through recent data on misinformation in India, and the trend is worrying. Despite laws and fact-checking units in place, fake news cases have continued to rise — and AI could make the challenge even more complex going forward. Key Highlights Between 2017 and 2023, over 5,300 fake news cases were registered in […]
Facebook Is Turning Profile Pics Into Motion
I’m seeing another push from Meta to weave AI deeper into everyday social behavior. This time, it’s coming to Facebook in a very visible way — profile pictures, stories, and even text posts. The update introduces AI tools that let users animate their profile photos, redesign memories and stories, and add moving backgrounds to text […]
India’s Digital Trade Bill Could Be a Turning Point — If It Delivers
India is on the verge of a significant policy push with the proposed Digital Trade Bill, aimed at simplifying digital commerce by cutting red tape, reducing compliance burdens, and harmonizing regulations across states. But the key question emerging from the debate isn’t what the bill promises — it’s whether implementation will match ambition. Key Highlights The Digital Trade Bill […]
ChatGPT Ads are disappointing
I was genuinely excited when OpenAI announced it would begin testing ads inside ChatGPT. Given how pivotal generative AI has become in shaping search, assistance, and discovery experiences, I hoped this would usher in a new creative paradigm for advertising — something native to conversational AI, subtle, insightful, and genuinely helpful to users. Key Highlights OpenAI has started […]
Instagram Edit app has a new competitor, soon
“Instagram Edit app has a new competitor, soon.” That’s the shift we’re seeing as YouTube prepares to let creators generate Shorts using their own AI likeness. According to TechCrunch, YouTube is rolling out a feature that uses generative AI and creator assets to help produce short-form videos automatically. Key highlights This new capability allows creators to bring their on-platform presence into […]
Youtube +Shorts -LongForm
Across 500+ channels studied, average long-form views reportedly fell from around 150,000 to about 60,000 per upload. Even more striking, some of the top 100 YouTubers saw roughly a 50% drop in views within a single week. Homepage real estate tells the same story. Long-form slots reportedly shrank from around ten in 2024 to just […]
Understanding Modern Social Strategy
I recently came across a deep dive on Modern Animal’s social strategy, and it’s a great example of how brands can succeed by focusing less on algorithm hacks and more on audience psychology. What stands out immediately is this: Modern Animal doesn’t chase every trend. Instead, they build social content with consistency, clarity, and a distinct brand […]