India’s Fake News Problem Isn’t Slowing Down

I was going through recent data on misinformation in India, and the trend is worrying. Despite laws and fact-checking units in place, fake news cases have continued to rise — and AI could make the challenge even more complex going forward. Key Highlights Between 2017 and 2023, over 5,300 fake news cases were registered in […]

India’s MSME Story: Big in Size, Uneven in Strength

India’s MSME Story: Big in Size, Uneven in Strength

I was going through recent MSME data and one thing is clear — India’s MSME sector is massive, but structurally uneven. MSMEs form the backbone of employment and exports, yet productivity and credit concentration reveal deeper challenges that we don’t discuss enough. Key Highlights 1. Micro dominates the ecosystem Nearly the entire MSME base is […]

Why Some Buyers Pay Less — and What It Means for Brands

Buyers Heritage Discount

There’s a pricing pattern emerging that challenges the way we usually think about value. It’s called the heritage discount — where sellers are willing to reduce prices for buyers who demonstrate respect for an item’s history. This runs counter to what we’d expect from traditional economic behaviour like the endowment effect, where people tend to […]