The Job Even Accountants Want AI to Steal (And Honestly, I Get It)

The Job Even Accountants Want AI to Steal (And Honestly, I Get It) There’s a certain irony in how we talk about AI and jobs. We love debating which glamorous roles will get automated: But meanwhile, somewhere in the real world… An auditor is climbing a 90-foot grain bin to count corn. Yes. In 2026. […]

A 13-Year-Old Outsmarted a Cyber Scam. Most Adults Wouldn’t.

A 13-Year-Old Outsmarted a Cyber Scam. Most Adults Wouldn’t. I read this and had one immediate thought: We’re not losing to scammers because they’re smart. We’re losing because they’re convincing. A 13-year-old kid in Bareilly just prevented his parents from getting trapped in what’s now being called a “digital arrest” scam. Yes, that’s a thing […]

“No AI Used.” The New Badge of Honour in Advertising (And I Find That Hilarious)

A few years ago, brands were flexing how innovative they were. “Powered by AI.” “AI-generated.” “Next-gen creativity.” Now? They’re proudly saying the exact opposite. “No AI used.” And I can’t help but find this entire shift… slightly ironic. ⸻ When “Real” Became the New Premium I came across this campaign where a brand is explicitly […]

Are People Following Tech Trends More Than Understanding Technology?

Technology has become an inseparable part of modern life. From smartphones and smartwatches to artificial intelligence tools and virtual platforms, technological innovation is rapidly transforming the way people communicate, work, learn, and entertain themselves. However, along with this rapid advancement comes a noticeable cultural shift. Many individuals today seem more focused on keeping up with […]

Organic Content vs Paid Ads on Instagram: Why Authenticity Is Winning in 2026

For years, Instagram marketing has revolved around one question: Should you invest in ads or grow organically? In 2026, the answer is becoming clearer—organic content isn’t just surviving, it’s outperforming paid ads in ways that matter most: trust, engagement, and long-term growth. Let’s break down why. The Shift: From Interruptions to Connections Paid ads are […]

Can we regulate “attention”?

What started as a moral panic about teenagers glued to their phones is slowly turning into policy. Australia and France are already moving to restrict social media access for minors. India may not be far behind. The argument sounds straightforward: excessive screen time impacts mental health, attention spans, and productivity. If we regulate access early, […]

India’s MSME Story: Big in Size, Uneven in Strength

India’s MSME Story: Big in Size, Uneven in Strength

I was going through recent MSME data and one thing is clear — India’s MSME sector is massive, but structurally uneven. MSMEs form the backbone of employment and exports, yet productivity and credit concentration reveal deeper challenges that we don’t discuss enough. Key Highlights 1. Micro dominates the ecosystem Nearly the entire MSME base is […]