X recently open-sourced its algorithm
X (formerly Twitter) recently made a bold move by open-sourcing its core recommendation algorithm. This gave researchers and engineers their first real look at how the platform decides what content shows up in your feed. A recent analysis breaks down the code to reveal exactly how the system works—and what it means for engagement, controversy, and […]
YouTube Is Cracking Down on AI-Generated Low-Quality Content, namely, ‘AI Slop’
YouTube has quietly removed or emptied several large channels that were pumping out AI-generated, repetitive content—what many are calling “AI slop.” According to The Verge, channels such as Cuentos Facinantes and Imperio de jesus, each with nearly 6 million subscribers in Kapwing’s dataset, were terminated under YouTube’s spam policies. Others were renamed, made private, or deleted by their owners. […]
India’s Orange Economy Is a Quiet Signal for Marketing Jobs
While manufacturing dominated the Economic Survey and Budget headlines, a quieter idea slipped in this year — the orange economy. The term refers to industries that monetise creativity: music, films, design, gaming, performances, and digital content. And the government just signaled it’s taking this seriously. The Finance Minister proposed supporting the Indian Institute of Creative […]
Apple’s AI Strategy Is Not What Most People Think
There’s a common narrative in tech circles that Apple is falling behind in the AI race. Analysts point to slower feature rollouts, smaller spending compared to hyperscalers, and delays in next-generation Siri as evidence. But this view misses a deeper strategic bet Apple is making—one built on on-device AI, not cloud infrastructure. Key highlights Apple […]
Google Ads Introduces an AI Agent for Campaign Execution
Google Ads has rolled out Ads Advisor, an AI-powered agent built directly into the Google Ads interface. The goal is simple: help advertisers get more done, faster. Key highlights Ads Advisor allows marketers to chat with an AI agent to complete everyday tasks such as creating campaigns, optimizing keywords, and improving performance. Instead of navigating […]
Threads Is Officially Becoming a Business Channel
Meta has quietly made an important move: Threads accounts can now be added to business portfolios. This shifts Threads from an experimental platform to one that’s clearly being prepared for serious marketing use. Key highlights Businesses can now manage their Threads accounts inside business portfolios, enabling ad management through Ads Manager and cross-posting via Meta […]
Why Model-Market Fit Comes Before Growth in AI
One of the most important ideas I’ve read recently is Model-Market Fit. The premise is simple but often ignored: in AI, product-market fit doesn’t matter if the model itself can’t do the job. Key highlights Traditional startups rely on demand pulling the product forward. AI products don’t work that way. If the model lacks capability, […]
Meta’s New Messenger Labels Show Where Marketing Is Headed
Meta’s latest update to Messenger introduces transparency labels for business chats. While subtle, it reflects a broader shift in how platforms want users to understand data usage—especially in AI-driven environments. Key highlights Users chatting with businesses may now see a screen explaining how messages and actions can be used to improve experiences, including faster replies, […]
Apple Rebuilding Siri Signals a Reset in AI Expectations
Apple’s decision to rebuild Siri as a conversational chatbot feels less like innovation and more like a necessary reset. With the revamped Siri expected to launch alongside iOS 27, Apple is clearly responding to how fast user expectations around AI have changed. Key highlights Internally codenamed “Campos,” the new Siri will support both voice and […]