Instagram Edit app has a new competitor, soon
“Instagram Edit app has a new competitor, soon.” That’s the shift we’re seeing as YouTube prepares to let creators generate Shorts using their own AI likeness. According to TechCrunch, YouTube is rolling out a feature that uses generative AI and creator assets to help produce short-form videos automatically. Key highlights This new capability allows creators to bring their on-platform presence into […]
Youtube +Shorts -LongForm
Across 500+ channels studied, average long-form views reportedly fell from around 150,000 to about 60,000 per upload. Even more striking, some of the top 100 YouTubers saw roughly a 50% drop in views within a single week. Homepage real estate tells the same story. Long-form slots reportedly shrank from around ten in 2024 to just […]
Understanding Modern Social Strategy
I recently came across a deep dive on Modern Animal’s social strategy, and it’s a great example of how brands can succeed by focusing less on algorithm hacks and more on audience psychology. What stands out immediately is this: Modern Animal doesn’t chase every trend. Instead, they build social content with consistency, clarity, and a distinct brand […]
Breaking down a Super Bowl Ad
There’s a long-standing belief in marketing that Super Bowl ads are too expensive to justify. But a recent tweet from Zacharia Reitano, co-founder and CEO of Ro, reframes this narrative by walking through the real economics of placing an ad during the game. Key highlights A 30-second spot during the Super Bowl still costs millions of dollars, with estimates […]
X recently open-sourced its algorithm
X (formerly Twitter) recently made a bold move by open-sourcing its core recommendation algorithm. This gave researchers and engineers their first real look at how the platform decides what content shows up in your feed. A recent analysis breaks down the code to reveal exactly how the system works—and what it means for engagement, controversy, and […]
YouTube Is Cracking Down on AI-Generated Low-Quality Content, namely, ‘AI Slop’
YouTube has quietly removed or emptied several large channels that were pumping out AI-generated, repetitive content—what many are calling “AI slop.” According to The Verge, channels such as Cuentos Facinantes and Imperio de jesus, each with nearly 6 million subscribers in Kapwing’s dataset, were terminated under YouTube’s spam policies. Others were renamed, made private, or deleted by their owners. […]
Google Ads Introduces an AI Agent for Campaign Execution
Google Ads has rolled out Ads Advisor, an AI-powered agent built directly into the Google Ads interface. The goal is simple: help advertisers get more done, faster. Key highlights Ads Advisor allows marketers to chat with an AI agent to complete everyday tasks such as creating campaigns, optimizing keywords, and improving performance. Instead of navigating […]
Threads Is Officially Becoming a Business Channel
Meta has quietly made an important move: Threads accounts can now be added to business portfolios. This shifts Threads from an experimental platform to one that’s clearly being prepared for serious marketing use. Key highlights Businesses can now manage their Threads accounts inside business portfolios, enabling ad management through Ads Manager and cross-posting via Meta […]
Meta’s New Messenger Labels Show Where Marketing Is Headed
Meta’s latest update to Messenger introduces transparency labels for business chats. While subtle, it reflects a broader shift in how platforms want users to understand data usage—especially in AI-driven environments. Key highlights Users chatting with businesses may now see a screen explaining how messages and actions can be used to improve experiences, including faster replies, […]