Google Ads has rolled out Ads Advisor, an AI-powered agent built directly into the Google Ads interface. The goal is simple: help advertisers get more done, faster.
Key highlights
Ads Advisor allows marketers to chat with an AI agent to complete everyday tasks such as creating campaigns, optimizing keywords, and improving performance. Instead of navigating multiple menus, advertisers can now interact conversationally to make changes.
The feature is accessible via an icon in the top navigation bar of Google Ads and is currently available on desktop only. Its placement inside the core workflow signals that this is meant for execution, not experimentation.
What this means for a marketer
This update changes how campaign management will evolve. Routine optimizations are becoming automated and conversational, raising the baseline for performance across accounts.
The competitive advantage will no longer come from knowing where to click, but from knowing what to ask. Strategy, judgment, and business context will matter more than manual execution.
Google Ads is steadily shifting from a tool you operate to a system you collaborate with.
Source: https://business.google.com/en-all/ad-tools/google-ads-app/
